I’m Ellen —

a creative strategist, director &

a design &

operator for brand & web experience teams.

creative lead for studios, consumer brands & tech companies.

operator for brand & web experience teams.

I lead creative teams, guiding strategic brand and experience work while helping organizations innovate their creative services and workflows.

Get in Touch

Request Portfolio

select work

Creative with impact.
Design with depth.

I lead creative teams in delivering cohesive design across brand and digital, while shaping the strategies, services, and workflows that enable high-impact work.

Enterprise

Identity

Web

Tumult Labs—Clarifying complex privacy tech through brand and web design

Creative Director & Studio Lead

Experience Design

Visual & Verbal Strategy

Design Ops

Urban Sophistication—Codifying a viral brand without losing its edge

Creative Director & Studio Lead

Startup

Identity

Web

Reverie Labs—Designing brand identity and web for biotech innovator

Creative Director & Studio Lead

SaaS

Performance Design

Messaging

Tonkean—Driving lead gen impact for enterprise workflow platform

Conversion Designer & Creative Strategist

Identity

Web

Design Ops

Character—Visually and verbally positioning emergent media services

Creative Director & Studio Lead

Arts & Culture

Web

Digital Experience

Mercer Labs—Building teaser ticketing experience for art and technology museum

Creative Director & Studio Lead

What I do

CREATIVE STRATEGY

I guide strategy across digital experience and brand by anchoring each design decision in both business outcomes and user needs.

I guide strategy across web experiences, digital ecosystems, and brand identity by anchoring
each design decision in business outcomes and user needs.

CREATIVE DIRECTION

I turn strategy into insight-driven design and creative solutions with collaborative leadership—from discovery to delivery.

I turn strategy into insight-driven design and creative solutions through collaborative leadership—from discovery to delivery.

CREATIVE OPERATIONS

I build integrated processes and structures that help creative teams deliver their best work, leveraging emerging tech to strengthen creative outcomes.

Skills & capabilities

EXPERIENCE & WEB STRATEGY

Web Design Leadership
UX Strategy
Content Architecture
Conversion Rate Optimization

CREATIVE LEADERSHIP & DIRECTION

Creative & Design Direction
Team Assembly & Mentorship
Cross-Functional Leadership
Project Shaping & Discovery

BRAND STRATEGY & IDENTITY

Brand Identity Development
Visual & Verbal Strategy
Brand Systems
Concept Development

WORFKLOW & DESIGN INNOVATION

WORKFLOW & DESIGN INNOVATION

Process Development
Team Enablement
Service Modeling
AI-Enhanced Creative Workflows

Testimonials

What collaborators say

Beavis Hari

 Director of Creative

Ellen is a true unicorn—possessing both top-tier creative and analytical skills, paired with a 10/10 attitude that made her an absolute force. She undoubtedly raised the bar, leading by example and taking us to new heights through her relentless pursuit of better creative, sharper strategy, and stronger results.

KlientBoost

Beavis Hari

 Director of Creative

KlientBoost

Seal-Bin Han

Co-Founder

Ellen has an exceptional eye for design and a deep understanding of how to build compelling digital experiences. She’s not only a strong creative in her own right, but also a natural leader who knows how to bring the best out of those around her.

Diamond Hook

Seal-Bin Han

Co-Founder

Diamond Hook

Michael Tucker

Co-Founder

Ellen brought our team’s work to new heights with her ability to effectively apply both high-level creative thinking and hands-on execution across a variety of digital and design projects. She’s thoughtful, strategic, and someone that I’d work with again in a heartbeat.

Diamond Hook

Michael Tucker

Co-Founder

Diamond Hook

Maria K.B.

Project Manager

I had the pleasure of working under Ellen’s leadership at Diamond Hook, and I can confidently say she is one of the most inspiring and supportive managers I’ve worked with. She has a natural talent for elevating ideas while also ensuring the team feels heard, empowered, and challenged in the best way.

Diamond Hook

Maria K.B.

Project Manager

Diamond Hook

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

Get in Touch

Request Portfolio

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

Get in Touch

Request Portfolio

operator for brand & web experience teams.

creative lead for studios, consumer brands & tech companies.

operator for brand & web experience teams.

Creative with impact.Design with depth.

Tumult Labs—Clarifying complex privacy tech through brand and web design

Urban Sophistication—Codifying a viral brand without losing its edge

Reverie Labs—Designing brand identity and web for biotech innovator

Tonkean—Driving lead gen impact for enterprise workflow platform

Character—Visually and verbally positioning emergent media services

Mercer Labs—Building teaser ticketing experience for art and technology museum

What I do

CREATIVE STRATEGY

CREATIVE DIRECTION

CREATIVE OPERATIONS

Skills & capabilities

EXPERIENCE & WEB STRATEGY

EXPERIENCE & WEB STRATEGY

CREATIVE LEADERSHIP & DIRECTION

BRAND STRATEGY & IDENTITY

WORFKLOW & DESIGN INNOVATION

WORKFLOW & DESIGN INNOVATION

What collaborators say

Beavis Hari

Beavis Hari

Seal-Bin Han

Seal-Bin Han

Michael Tucker

Michael Tucker

Maria K.B.

Maria K.B.

Interested in working together?

Interested in working together?

Creative with impact.
Design with depth.